Scope of Work

Curly Secret needed to rebuild their in-house visual library around a refreshed packaging design, moving from a white look to a soft pink gradient with cleaner, more minimal typography. The objective was a calm, clean and restful visual system for always-on content, social and events, where each product can sit in any scene without ever feeling busy.

The work moves between precise, front-facing product shots and softer, more atmospheric compositions built on quiet backgrounds and close-up detail. Texture became the hero: full-texture shots, hand modeling, and slow drips running down the bottles, treated as a controlled, premium element rather than decoration. We kept the palette soft and the light hard but gentle, so the new packaging and the product feel carry the story.

Alongside the stills, we produced a set of motion assets and delivered every image in multiple formats, built for digital, web and high-resolution print, so the same library works across socials, events and printed materials.