Scope of Work

For the launch of Molimenti’s Cloud brush, the objective was to create a compact campaign visual system built around the ideas of travel, clouds, flight, and pre-holiday rituals.
The project combined clean product-focused imagery with more atmospheric scenes: airport-inspired compositions, cloud-like environments, suitcase and boarding details, and vacation preparation moments. The direction was intentionally thematic and slightly surreal, with a strong focus on mood, lightness, and visual identity rather than simple product documentation.
The work included both stills and short motion assets, developed for website use, paid social, and organic social content.