Scope of Work

Nala has been our client for years in the hairstyling tools space.
When they decided to launch their first cosmetic line, the visual language had to shift, but without breaking what people already recognize about the brand.
The brand already had a strong design identity. The question was how to extend it into skincare and haircare without changing its voice.
Moving from tools to cosmetics meant moving from form to texture. The real challenge was rendering materiality, density and finish in a way that feels tangible on screen, while keeping colors accurate yet alive.
We built a still life series that focuses on textures and subtle tonal transitions, letting the products speak through light and detail rather than heavy styling.
The result is a structured still-life series that supports the launch with clarity and restraint, built to scale across website, social and campaign formats without losing coherence.