Scope of Work

For Molimenti, we created three AI-generated short videos conceived to build hype and brand visibility around the Winter Olympics season in Milan. Designed for social ad placement, the pieces were meant to tap into the energy and cultural relevance of that moment through fast, visually engaging content. We handled the creative direction end to end, developing the concepts, refining them through feedback rounds with the client, and mapping the production through a detailed pre-production phase before execution in AI. Being fully synthetic, the project also allowed for a notably fast turnaround.