Scope of Work

This project focused on Molimenti’s Christmas Campaign, inspired by the Scandinavian julklappsspel, a traditional gift exchange game. The series combined clean studio-staged shots with warmer, narrative scenes that recalled the intimate and spontaneous atmosphere of festive dinners and shared gifts. The goal was to create consistent, elegant visuals that could work across website, social, and seasonal campaigns.
As part of the same scope, we also produced a Black Friday banner, reinterpreting one of the brand’s previous summer campaign images to ensure visual consistency across platforms.