Scope of Work

In addition to the still life assets created for the launch of Nala Shape, the brand needed a model-driven campaign to show how the product lives on real hair. A human context was essential: it brings the formula, the texture and the before/after narrative into clear focus, something impossible to achieve through tabletop alone.
Model campaigns tend to generate a naturally higher volume of content, and with a full day on set we could shape variations across hair types, styling directions, and product application. This allowed the brand to build a versatile library of visuals ready for multiple touchpoints.
The shoot was supported by a dedicated HMUA, ensuring consistency, polish and fast transitions between looks throughout the day.