Scope of Work

For Nayeel, a new spin-off brand by Curly Secret focused on baby hair care, we were asked to craft the first visual chapter of their brand identity. The creative direction called for a soft, soothing atmosphere to reflect the delicate nature of the products and their intended audience. We produced a full set of still images and a short video, blending airy textures, warm tones, and gentle motion to introduce the brand with tenderness and clarity. The result is a cohesive launch visual package that speaks to care, purity, and calm from the very first glance.