Scope of Work

For Denman’s Blue Belle range, we developed a visual series to support the launch of the new brush across Instagram, Amazon, the website and Cosmoprof Bologna Worldwide 2026.
The direction is built around a soft, structured color system: pastel blocks, off-white bases and botanical elements, combined with clean, controlled lighting.
Rather than fixed setups, the scenes evolve through variations: geometric compositions, layered platforms, scattered layouts and tighter product-focused frames. Some images stay minimal and clarity-driven, others introduce more playful or editorial elements, but all remain grounded in the same visual logic.
The goal was to create a set that feels consistent at a glance, yet flexible enough to generate multiple outputs without repetition.